Who Uses Search Engines?
In a study entitled "Into the Mind of the Searcher," Enquiro, a British Columbia, Canada-based SEM firm, divided search engine users into four categories, based on how they search and their basic demographics. For example, 25% are "Step Scanners," a group that scans the top listings to see if anything catches their attention, and if not, does a more deliberate scan through the page. This group is 100% male and has the highest average income.
The largest segment, at nearly 42%, is composed of "Deliberate Researchers." These people read through all the listings on the first page and take the most time before clicking on a link. In addition, nearly 21% more users, labeled "Searchers," go through all the search results in order.
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WHAT WE DO:
We help increase your web visibillity within the major search engines
We have the answers to your website questions. We specialize in small to mid-size web sites.
Get your web site listed in the major search engines and start driving traffic to your web site. We will customize your package to suit your site's needs.
While no one can gaurentee a #1 ranking on "Google," there are steps that we take to build a great ranking.
Keyword Research and Analysis
- Identify keyword phrases likely to be used by potential customers.
- Analyze keywords utilized by top-ranking competitors and related sites on Google and Yahoo.
Meta Tag Creation
- Write Title, Description, Keywords, and Image Alt Meta tags for each site page.
Page Optimization
- Provide suggestions for content optimization on each site page, in order to utilize important keywords and achieve accurate keyword density.
Linking Recommendations
- Research and compile a list of recommended reciprocal and one-way linking partners, including elevant directories. Link popularity is a critical factor in determining search engine ranking.
- Provide a sample link request email for client to use in link solicitation program.
